https://www.willclarkedesign.com/portfolio/stuff-app daily 0.75 2025-06-21 https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270014979-L7DP8IRV30UP6OOK5IXI/Stuff+iPad+App+-+VR+Feature+-+1of2+-+Vertical+3x4.png Stuff app https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270015000-G8XXPQ9XW8BPD13T5V41/Stuff+iPad+App+-+Gaming+Feature+-+2of2+-+Vertical+2x3.png Stuff app https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270015046-95R047YKWVVH05MPZQWU/Stuff+iPad+App+-+Crossrail+-+1of2+-+Vertical+2x3.png Stuff app https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270014973-OYWFXG556MZKQD277SOK/Stuff+iPad+App+-+VR+Feature+-+2of2+-+Vertical+3x4.png Stuff app https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270015020-IHSEBI6TCHZ9SHXNI13L/Stuff+iPad+App+-+Gaming+Feature+-+1of2+-+Vertical+2x3.png Stuff app 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https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/93f3b303-d4a9-4de6-9f0f-6e5950081294/EditorialDesign-Stuff-PocketRockets-Vertical3x4.png Stuff print magazine https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/ec3d24f8-a203-4856-890e-cb53e5de24cf/EditorialDesign-Stuff-BluetoothSpeakers-Vertical3x4.png Stuff print magazine https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/aff57b69-f439-4b21-a939-9b181855d13b/EditorialDesign-Stuff-LightningHeadphones-4x3.png Stuff print magazine https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/9c768c65-6872-450e-886d-e5411e42a39e/EditorialDesign-Stuff-GadgetAwards-OnePlus-4x3.png Stuff print magazine https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/f0e23f2c-4c81-483f-9c7a-15c4830e8a0a/EditorialDesign-Stuff-MobileGamesFeature-Purple-4x3.png Stuff print magazine https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/540276bd-d069-45c2-ab89-3084f233bb18/EditorialDesign-Stuff-PhotographyFeature-Opener-4x3.png Stuff print magazine https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/037d5190-0828-45e1-ac8f-960547a0790d/EditorialDesign-Stuff-ContentsPage-4x3.png Stuff print magazine https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/8a4a5863-37a3-4bbe-add5-a6986b1fd723/EditorialDesign-Stuff-NikeWatch-Vertical3x4.png Stuff print magazine https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/fc911d6d-32b2-4d5d-a4e2-4c81d02b87ef/EditorialDesign-Stuff-ChineseSuperphones-Vertical3x4.png Stuff print magazine https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/0825ad31-0c38-46d8-908d-81ad9ae19d44/EditorialDesign-Stuff-GoogleVsApple-4x3.png Stuff print magazine https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/e645e11a-4073-4fac-96e1-f987a2f6d47e/EditorialDesign-Stuff-NoMansSky-4x3.png Stuff print magazine https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/fafd4c81-ff7c-47ba-8bba-93ed61ff6a55/EditorialDesign-Stuff-GamingSupertest-GearsOfWar-4x3.png Stuff print magazine https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/9c9934b8-b703-484a-8a99-4fec526a8e9d/EditorialDesign-Stuff-4K-Content-Vertical3x4.png Stuff print magazine https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/e42cf4c5-b8ca-4b78-bd1c-27157bdb3cda/EditorialDesign-Stuff-iPadProReview-Vertical3x4.png Stuff print magazine https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/13fe7ad1-468a-410c-ae89-4127defa1bc5/EditorialDesign-Stuff-ActionCams-4x3.png Stuff print magazine https://www.willclarkedesign.com/home daily 1.0 2026-03-18 https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/ebe93035-5795-42cf-9d65-b753da6a942d/DonateJourney-Banner-Forms-LightBlue-16x9.png Will Clarke design https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/d8284996-2dab-459d-8a83-cd5b5752602e/iPadApp-BannerImage-16x9-v6-Blue.png Will Clarke design https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/993c2960-474e-4ae1-bc69-8e242ff272fe/DesignSystems-Thumbnail-Blue-16x9.png Will Clarke design https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/83de79e5-2c25-414a-9056-8f84ddcdbf68/TearfundLearn-Banner-ResourcesByTheme-F581A6-16x9.png Will Clarke design https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270021378-6EQT60LDTF3JKVH8Y95R/Logo+-+Grey+-+Tearfund+-+160px.png https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270021382-MZUV1OACOMAZIGK8HYLO/Logo+-+Grey+-+Intel+-+160px.png https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270021386-OR32U0ZQ85W7NT6I6LO0/Logo+-+Grey+-+Stuff+-+160px.png https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270021393-0RNGVOSUEXI0C4M4VG5C/Logo+-+Grey+-+Haymarket+Media+Group+-+160px.png https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270021398-X7F9H7O15M5HSWIBEXCF/Logo+-+Grey+-+Autosport+-+160px.png https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270021406-0ZN4KQPFTPHHYAM2YG2U/Logo+-+Grey+-+Olympics+-+160px.png https://www.willclarkedesign.com/about-me daily 0.75 2026-01-28 https://www.willclarkedesign.com/portfolio/intel-campaign daily 0.75 2025-06-21 https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270026475-0XBYLSWAPPN5K85SX63R/Intel-Campaign-Innovators-PopupInnovationLab-Logo-16x9.png Intel campaign The Stuff Innovation Lab was a pop-up event, held in London’s Brick Lane and open to the public. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/16422cc5-6c07-4446-b3b1-dbe235e4b458/Intel-Campaign-Innovators-Magazine-1of4-Navy-4x3.png Intel campaign https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/5f80961f-1915-4745-a61d-07cbcb8750a7/Intel-Campaign-Innovators-Website-1-Purple-4x3.png Intel campaign https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/6311be8c-8600-4492-ad5d-7a8b1efa3913/Intel-Campaign-Innovators-Banner-Purple-ALT-16x9.png Intel campaign https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/d9834beb-451d-4f98-8ee1-3002252e68b3/Intel-Campaign-Innovators-Magazine-4of4-Navy-4x3.png Intel campaign https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/8565bdb0-1998-43af-a224-1c219cb581bd/Intel-Campaign-Innovators-PopupInnovationLab-EventPhoto-LandsEnd-Purple-16x9.png Intel campaign Attendees got a chance to meet the Stuff editorial team and try out the most anticipated products of the year. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/3327b7bc-318c-472e-aab9-a15750a6ade7/Intel-Campaign-Innovators-Magazine-2of4-Navy-4x3.png Intel campaign https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/45e1dd5b-a8ec-44c5-9a56-634ef3cbe622/Intel-Campaign-Innovators-Website-2-Green-ALT-4x3.png Intel campaign https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/99c13f72-1350-4168-9ac9-30802b0fb3ce/Intel-Campaign-Innovators-PopupInnovationLab-EventPhoto-Crowd-Green-16x9.png Intel campaign Gadgets being showcased included the iPad Pro, BMW i8, 4K OLED TVs and virtual reality gaming headsets. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/7c5ff21f-c1a2-4e84-92d5-6e15e4819a11/Intel-Campaign-Innovators-Magazine-4of4-ALT1-Navy-4x3.png Intel campaign https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/53dbdbce-8ea9-4fdd-9de9-9635cbe9d2f5/Intel-Campaign-Innovators-Magazine-3of4-ALT1-Navy-4x3.png Intel campaign https://www.willclarkedesign.com/portfolio daily 0.75 2025-01-15 https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/d8284996-2dab-459d-8a83-cd5b5752602e/iPadApp-BannerImage-16x9-v6-Blue.png Portfolio https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/6faa03d6-596f-4356-9350-a26785945f2b/EditorialDesign-Stuff-PrintMagazine-Banner-16x9.png Portfolio https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/9bdb26e7-6e37-495a-947f-9a51bbb96831/EditorialDesign-Autosport-Banner-16x9.png Portfolio https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/23c32c2a-97a0-4422-af1d-bcdd91e7f817/EditorialDesign-Stuff-LondonOlympics-Banner-16x9.png Portfolio https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/032d0b2f-53be-4b5a-a232-c14b0c37ce47/BigQuizNight-Banner-Tennis-57AFB0-16x9.png Portfolio https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/ebe93035-5795-42cf-9d65-b753da6a942d/DonateJourney-Banner-Forms-LightBlue-16x9.png Portfolio https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/83de79e5-2c25-414a-9056-8f84ddcdbf68/TearfundLearn-Banner-ResourcesByTheme-F581A6-16x9.png Portfolio https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/ab74e085-e1eb-41b1-8db7-653b56dc67f7/Intel-Campaign-Innovators-Banner-Purple-ALT-16x9.png Portfolio https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/993c2960-474e-4ae1-bc69-8e242ff272fe/DesignSystems-Thumbnail-Blue-16x9.png Portfolio https://www.willclarkedesign.com/portfolio/conversion-optimisation daily 0.75 2025-06-21 https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/3ad911ef-6aba-4a13-b146-5306efba08e9/DonateJourney-WhereYourMoneyGoes-WordingTest-Feedback-3x2.png Conversion optimisation https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/ba8c2967-fbf0-44ca-b4f4-1606ea005b6a/DonateJourney-Form-AddingImagery-Navy-3x2.png Conversion optimisation https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/51e98d85-b13a-472d-8d9d-54c8924c3ec1/DonateJourney-GiftAid-BeforeAndAfter-Navy-16x9.png Conversion optimisation https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/a1565cd1-adb0-4716-881d-c0557f396785/DonateJourney-GiftAid-HowMightWe-Navy-16x9.png Conversion optimisation https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/0e54bee9-878b-4529-b9cf-db68c5fa3e30/DonateJourney-HotJar-Navy-3x2.png Conversion optimisation https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/e9a7e8ec-2dd3-46b1-bb79-6677501d4334/DonateJourney-IssuesWithExistingForms-Navy-16x9.png Conversion optimisation Before I led a user-centred redesign of Tearfund's donation forms, there were many issues, which impacted usability, accessibility and content. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/f9b03e1c-a63c-418f-9147-9870b1e50ffd/DonateJourney-Form-CodesignWorkshop-3x2.png Conversion optimisation Participating in a co-design workshop early on in the website redesign project, creating a wireframe of the main donate page on mobile - with the aim of creating a prototype to test. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/64e2859b-667e-492b-9380-1f90ffc15afd/DonateJourney-Form-UsabilityInsights-Blue-3x2.png Conversion optimisation https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/9b2a7fbf-ed63-4907-850b-aa4817c18d7b/DonateJourney-Banner-Forms-LightBlue-16x9.png Conversion optimisation I redesigned Tearfund's forms from the ground up, using a user-centred approach - leaning on best practices, data insights, usability testing and ongoing iteration. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/b0db714b-a56b-41cc-b9f8-b2f931be460d/DonateJourney-Form-EmergencyAppeals-Blue-Vertical-3x4.png Conversion optimisation https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/ba0bb327-4369-43be-9317-ac0dd760d31d/DonateJourney-WhereYourMoneyGoes-DesktopLayout-3x2.png Conversion optimisation https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/a6545e44-1f7a-4ce4-9ddd-ef6f7159f895/DonateJourney-Imagery-ResponsiveBehaviour-Navy-3x2.png Conversion optimisation https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/87f6ec95-0262-4458-9271-07bd8859828f/DonateJourney-GiftAid-MakeItActionable-Navy-16x9.png Conversion optimisation https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/f3ea1459-d550-4ae5-9705-a65186898ce6/DonateJourney-ConversionCom-AB-Testing-Training-3x2.png Conversion optimisation I completed an in-depth, 5-session course on A/B testing and experimentation led by Conversion.com, growing my knowledge in this area in a practical, hands-on way. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/fab11175-98f0-4509-b369-6622f613c5ec/DonateJourney-Form-States-Blue-3x2.png Conversion optimisation https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/c6059939-89a5-4fa1-8840-3440f56dea65/DonateJourney-Form-Mobile-Blue-Vertical-3x4.png Conversion optimisation https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/0d831378-8925-4c26-bda6-d22d1dc1aab9/DonateJourney-GivingWidgetVariants-Navy-16x9.png Conversion optimisation https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/995b22d1-2927-4f7e-b540-682935972961/DonateJourney-GiftAid-Wording-Navy-16x9.png Conversion optimisation https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/0a132945-6a25-4944-8ae2-6ae1f3f03364/DonateJourney-Form-ErrorMessages-Blue-3x2.png Conversion optimisation https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/e62749d1-3b06-4870-a183-afeb2d53312b/DonateJourney-GiftAid-IdeatingDesignSolutions-Navy-16x9.png Conversion optimisation https://www.willclarkedesign.com/portfolio/tearfund-design-system daily 0.75 2025-06-21 https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270030012-SH6EHKI9LQNH804A1D08/DesignSystems-Banner-Homepage-Blue-3x2.png Tearfund design system Everything, from the aesthetics of the rebrand to the information architecture behind the sites, was rooted in research and tested with users. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270030034-I4FPTCLPIEJQQSFQ2B4S/DesignSystems-Situation-ExistingWebsites-Untested-Navy-3x2.png Tearfund design system A live design with significant accessibility and usability issues. Designs like this didn't follow best practices and hadn't been tested with users. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270030066-OP5YJ5RUFEK37CMSTTIW/DesignSystems-Personas-Group-16x9.png Tearfund design system These recently created user personas - based on extensive audience research - were an essential tool that I used throughout this project. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270030105-UMH6RYVIYQ84OXSOERJ0/DesignSystems-PrinciplesWorkshop-Navy-3x2.png Tearfund design system Left: Workshop slides. Right: A poster promoting the new principles. This was early in the project when the old branding was still in use. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270030123-RIF6XXICSP3D8US8BSON/DesignSystems-JourneyMappingAndContentModelling-Navy-ALT-Vertical3x4.png Tearfund design system Top: One of the journey mapping workshops I ran. Bottom: A few comments that demonstrate my collaboration on the content models. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270030157-1DTVYMXJI8PDQF3FT2SK/DesignSystems-Content-PrioritisationMatrix-1x1.png Tearfund design system I used a prioritisation matrix to make next steps from my workshops actionable, then turned them into JIRA tickets in the backlog. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270030205-OC7NYYYXVEMIF0PFQYWL/DesignSystems-Wireframing-ZoomedOut-Navy-3x2.png Tearfund design system A selection of mid-fidelity wireframes for tearfund.org. I'm primarily interested in content and layout at this stage, not aesthetics. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270030237-Y54W9JQYLAKSOHFAV1T8/DesignSystems-UsabilityTesting-Script-Navy-16x9.png Tearfund design system I created this test script and worked with the team to refine the wording, ensuring we avoided leading questions and gathered meaningful insights. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270030279-JUVW19FRV2ULKN0P2M5H/DesignSystems-HighFidelityDesigns-Legacies-Blue-3x2.png Tearfund design system New components and page templates made the different user journeys - such as leaving a legacy - easier to produce and more consistent. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270030355-BYDWJE7OYL92CX2ZODPG/DesignSystems-OnlineBrandPortal-Blue-3x2.png Tearfund design system An online brand portal documented the new design system. This included key elements like user personas and in-depth component guidance. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270030385-A54XEQXMMEUJCS9N36H5/DesignSystems-HighFidelity-InternalGuidance-Blue-16x9.png Tearfund design system A design system is only effective if it's understood and adopted, so I shared examples and guidance with content creators and project managers. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270030418-6V5JNNWD6HJ6UKV33NT5/DesignSystems-Results-LighthousePerformanceScores-Blue-3x2.png Tearfund design system I worked closely with a front-end developer to ensure simple, performant designs, as these impressive Lighthouse scores help illustrate. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/6f16538d-16b6-4746-a339-e91804b2afeb/DesignSystems-BannerImage-Improvements-Blue-WithHorizon-16x9.png Tearfund design system The design system I created made use of components, image templating and automation to significantly speed up the production process. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270029998-6RUV4AOO80TZYO82WUY3/DesignSystems-Banner-Legacies-Blue-3x2.png Tearfund design system A selection of live designs from the Stories section of tearfund.org. Left: Banner section. Middle: Image caption and intro. Right: Filtering system. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270030041-T1THLFZY16NF5EPH70NF/DesignSystems-Situation-ExistingWebsites-SingleUse-Navy-3x2.png Tearfund design system The current development approach was inefficient, with little thought given to reuse. Design decisions were often subjective or led by aesthetics. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270030075-C6BJXYP81ALH5VNVHC4A/DesignSystems-Personas-CoreSupporter-16x9.png Tearfund design system Personas helped with ideation and decision-making. Certain journeys were tailored to a specific persona and others used a combination. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270030130-NR78DOPK2V5SRG2VOPBP/DesignSystems-TestingContentOnUsabilityHub-Navy-Vertical3x4.png Tearfund design system I ran remote tests on UsabilityHub to improve the designs and content. This example is testing top-level messaging with a cold audience. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270030150-MCRNT9JNEF4ZURCQKCH2/DesignSystems-Content-CopyNeededSpreadsheet-1x1.png Tearfund design system I briefed new content requirements as they surfaced and worked with a copywriter to improve key microcopy throughout the site. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270030197-7QSTONVOCXT706QT26EK/DesignSystems-Wireframing-ZoomedIn-Navy-3x2.png Tearfund design system For this wireframe of the 'campaign page' template, I used content from a past fundraising campaign, 'The Mean Bean Challenge'. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270030227-LA1ZT87WGOUVALWVWMMO/DesignSystems-UsabilityTesting-Observations-Navy-16x9.png Tearfund design system I led 1-to-1 testing sessions and captured observations with the team, which were later grouped in a workshop to highlight key issues. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270030270-RPYE3W40O3MMXWVZAR6V/DesignSystems-HighFidelityDesign-Footers-Blue-3x2.png Tearfund design system The footer was contextual, with the main footer (left) changing to a form-specific version (right) during donations to provide relevant info. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270030362-NIXU150ORBNBXDMUJ0FW/DesignSystems-ComponentGuidance-Navy-3x2.png Tearfund design system Component guidance included visual examples of each component, an explanation of what it's used for, wordcounts and links to image templates. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270030409-OY14W2OEHOMN8N26KVP2/DesignSystems-Results-Storypage-Blue-3x2.png Tearfund design system My design approach prioritised readability, which boosted engagement. Average scroll depth for story pages like this was significantly improved. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270030005-R2IRMT469USNNDW9TES0/DesignSystems-Banner-MenuDropdown-Blue-3x2.png Tearfund design system This dropdown menu was based on a card sorting workshop with external participants. It went through several iterations based on usability testing. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270030098-3F9U4MTIBSMN7RUE9H30/DesignSystems-SpacingFontsColoursGrid-Navy-3x2.png Tearfund design system Core elements in the new design system - such as spacing, fonts and colours - were developed in tandem with the rebranding work. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270030166-THC5V6GG06TFQ4GQ633J/DesignSystems-Content-ContentWireframing-1x1.png Tearfund design system I ran content wireframing workshops for key pages. I've found this helps us to be content-led and not distracted by aesthetics. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270030245-LTTRR0S53COTP1O0J9Y9/DesignSystems-UsabilityTesting-HowMightWe-Navy-16x9.png Tearfund design system We prioritised issues as a group and used 'How might we...' to ideate possible solutions. We then voted on the best idea/s to make actionable. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270029991-U393MZJ18UJVQFBDPMXY/DesignSystems-Banner-MenuAndDonatePage-Blue-3x2.png Tearfund design system Optimising the experience for different screen sizes was key. While most visitors used mobile, the majority of donations were from desktop users. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270030334-FJ2SIGKOJ0TEOLJBW88G/DesignSystems-NavCardSystem-Navy-3x2.png Tearfund design system Navigating using cards tested well with users, so I developed a robust card system - featuring optional imagery and customisable text fields. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270030327-ITCC838NC6HSH16XAOCM/DesignSystems-HighFidelity-MigratedContent-Navy-3x2.png Tearfund design system Migrated content meant I needed to build in flexibility to the new components - while setting wordcounts and guidelines for future content. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270030312-VPL5XL3RL0M1ON7DW2MA/DesignSystems-Results-EfficiencySavings-Navy-3x2.png Tearfund design system With every page built with components, the entire site could now benefit from future iteration. For example, an ongoing A/B testing program. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/1727270030320-H7T2XFTSVOP8FIGMCMSR/DesignSystems-HighFidelity-AccessibilityAndFocusStates-Navy-3x2.png Tearfund design system The new websites met WCAG's AA level of accessibility, confirmed by an external audit. This includes focus states, as demonstrated here. https://www.willclarkedesign.com/portfolio/the-big-quiz-night daily 0.75 2025-06-21 https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/b206494a-255f-4fe9-bc03-f27c19039fb6/BigQuizNight-Illustrations-Sketches-Grey-Vertical3x2.png The Big Quiz Night I had a great creative partnership with Andrew Lyons, the illustrator, where we bounced ideas off each other to fully bring the vision to life. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/d758afec-4c97-4767-bd30-a64a4baa2445/BigQuizNight-DevelopmentOfBranding-Navy-16x9.png The Big Quiz Night Creating the visual branding – featuring an early sketch of mine capturing my idea of small figures interacting with bold, oversized typography. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/c4647f56-65d1-43f9-a17d-e5a2c99ed333/BigQuizNight-HighFidelityDesigns-2023-MobileScreens-Blue-3x2.png The Big Quiz Night https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/00ae76bd-dd4a-434c-a84d-786129362706/BigQuizNight-YearOne-GuidePage-Navy-3x2.png The Big Quiz Night https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/106d5bc4-c673-4892-b236-c029e321aa15/BigQuizNight-PostQuizSurvey-Infographics-White-Vertical-3x4.png The Big Quiz Night https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/3c220998-507a-4268-898c-dccd6e6c935a/BigQuizNight-Banner-Tennis-57AFB0-16x9.png The Big Quiz Night https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/777f5dc2-d1c0-4d7c-b940-073fc7b7ab9a/BigQuizNight-YearOne-Totaliser-Navy-3x2.png The Big Quiz Night https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/dc3d0603-f02e-45c5-a0c4-2ad261b68325/BigQuizNight-DevelopmentOfWebsite-Navy-16x9.png The Big Quiz Night Bringing a sense of fun and excitement, the illustrations became central to the web designs, helping attract over 500 host sign-ups in the first year. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/cfed8156-3ba8-4549-8548-56453a9d39eb/BigQuizNight-HighFidelityDesigns-2023-Form-Blue-3x2.png The Big Quiz Night https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/55af2033-b768-48da-899d-8d2d0bc7eef6/BigQuizNight-HighFidelityDesigns-2021-Blue-3x2.png The Big Quiz Night https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/b93562e9-3b44-4664-a163-7aacc96a8033/BigQuizNight-Illustrations-Final-LightBlue-Vertical3x2.png The Big Quiz Night Andrew provided the illustrations as layered files, which I was then able to animate in After Effects for use across various channels. https://images.squarespace-cdn.com/content/v1/66f40c7e5b70c53357c14593/912d2989-6526-4e08-8ae4-f76e7f4c3aeb/BigQuizNight-PostQuizSurvey-WhatPeopleLoved-Navy-Vertical-3x4.png The Big Quiz Night https://www.willclarkedesign.com/testimonials daily 0.75 2025-06-20