Employment history /

Senior UX/UI Designer, Zaizi

Apr 2025 – Present

• Led user-centred design for public sector clients within a multi-disciplinary agile team, creating high-fidelity Figma designs and interactive prototypes.

• Collaborated closely with Product Managers, Solution Architects, Developers, and testers to solve complex problems by applying, tailoring, and adding to components from an external design system, ensuring smooth delivery.

Principal UX Designer, Tearfund

Mar 2022 – May 2024

• Led user-centred design, overseeing the end-to-end design of digital products and services for an international development charity with an annual income of £85 million, operating in over 50 countries to end extreme poverty and injustice.

• Expanded the UX/UI team, managed and mentored 2 designers.

• Built an efficient and scalable component-based design system, reducing the design capacity required by over 50% and eliminating the need for costly outsourcing of development.

• Designed 2 large-scale websites based on extensive research, improving usability, conversion, and accessibility – achieving WCAG 2.1 AA compliance, validated by Hassell Inclusion.

• Championed A/B testing in collaboration with Conversion.com: several tests increased revenue per user by over 20%.

• Delivered effective, user-led designs in agile 2-week sprints.

• Led end-to-end testing and facilitated training and workshops.

UX Designer, Tearfund

Jan 2018 – Mar 2022

• Introduced user-centred design capability to the organisation.

• Led the development of Tearfund’s digital design principles.

• Facilitated UX training and workshops (internal and external).

• Designed an online portal for development workers, providing eLearning courses and resources in over 20 languages.

• Launched an in-memory giving service during the pandemic which increased in-memory income by 72% year-on-year.

• Created World of Difference, an engagement-focused retention product that increased average time on page by 277%.

Senior Designer, Tearfund

Nov 2017 – Jan 2018

• Led the end-to-end design of several successful new fundraising products, including Run to Beat Poverty and The Big Quiz Night, now Tearfund’s longest-running fundraising product, which has engaged tens of thousands of participants and raised over £1,000,000.

Senior Designer, Stuff

Oct 2015 – Jul 2017

• Led design on a multi-channel brand partnership with Intel which won Best Brand Partnership at the Digiday Awards and Commercial Partnership of the Year at the PPA Digital Awards.

• Prototyped a popular new section of Stuff’s website, resulting in a 60% year-on-year increase in traffic.

• Managed external suppliers and mentored a junior designer.

Digital Designer, Stuff iPad App

Apr 2012 – Oct 2015

• Co-designed a best-selling iOS app, as a team of 2 designers; quickly mastering new software and dynamic interactions, including 360° images, video content and animation.

• Shortlisted for Digital Edition of the Year in the PPA Awards.

• After the initial iOS success, expanded the app to Android.

• Awarded Colleague of the Year in 2013.

Freelance Designer, Olympics

Jul 2012

• Contributed to the daily programmes of the London Olympics, which won Customer Magazine of the Year in the PPA Awards.

Designer, Autosport

Oct 2010 – Apr 2012

• Designed the weekly print magazine, one-off bookazines, packaging, event signage and promotion, and digital ads.

• Worked in a fast-paced environment to very tight deadlines.